Sleep Doctor
Upstart 13 — Providing Sleep Doctor With Stable Support During Times of Change
Upstart 13 has been partnering with Sleep Doctor’s CTO for several years and has transitioned with him through several professional and organizational changes. Sleep Doctor’s loyalty to Upstart 13 speaks to the personalized and results-driven nature of our service model.
The Story
Sleep Doctor, a sleep wellness company, is passionate about facilitating sleep improvement through education and scientifically backed products. The brand was formed following an acquisition involving OneCare Media.
Today, Sleep Doctor is a leading sleep optimization brand with a vast affiliate network and a powerful online presence. It is also viewed as an authority in the sleep wellness space.
One of its unique value propositions is its home sleep test kit, which allows participants to better understand their sleep habits via wearable technologies. The home sleep test removes barriers to sleep analysis and gives users personalized product recommendations based on their results.
The Business Challenge
Sleep Doctor has endured several major structural changes to their business model and needs assistance refocusing their organizational compass. Upstart 13 is uniquely positioned to assist them with these challenges, as the company has been working with Sleep Doctor’s leadership for years and has a strong understanding of the challenges the company has faced.
Additionally, the Sleep Doctor team needs support with data engineering, content creation, website design, and general brand building. They turned to Upstart 13 for assistance in all of these key business areas and are continuously exploring ways to derive additional value from this long-standing partnership.
Our Solution
Upstart 13 has applied a bespoke approach to tackling Sleep Doctor’s business challenges. We have leveraged our extensive knowledge of the company’s history, origins, and inner workings to develop a holistic strategy to systematically address the company’s core needs.
We’ve been able to help them think about the shape, structure, and overall mission of the brand. Moreover, the Upstart 13 team has provided data engineering, content creation, and commerce services to streamline product delivery and sales.
Moving forward, Upstart 13 will continuously reevaluate the needs and performance of Sleep Doctor, identify opportunities for growth, and scale our support in alignment with organizational needs. The explicit trust between Upstart 13 and the Sleep Doctor leadership has set the stage for an ongoing and incredibly fruitful partnership.
Why Sleep Doctor Chose Upstart 13
The CTO of Sleep Doctor worked with Upstart 13 during his time with two previous organizations, Expertise and OneCare Media. During those interactions, we earned the trust of the CTO and other OneCare Media leadership, which led them to continue their journey with us following the formation of Sleep Doctor.
Upstart 13 and Sleep Doctor’s leadership have faced many challenges together, strengthening the partnership and enhancing the chemistry between our two teams. We look forward to helping Sleep Doctor tackle new challenges while supporting the company’s mission of promoting sleep wellness.
About Upstart 13
Upstart 13 delivers personalized technology solutions, business intelligence services, and consulting, which are designed to facilitate the organizational maturation of our clients. We also offer talent acquisition and management solutions to promote scalability and staff diversification.
