[up]start.13
We make AI
We make AI
[real].
[measurable].
[work].
[scale].
[run].
[real].
[real].
[measurable].
[work].
[scale].
[run].
[real].
[real].
[measurable].
[work].
[scale].
[run].
[real].
[>]


[>]

[>]


[>]


[>]
[what]
[>]
we are a
technology
company
we are a
technology
company
est. 2019
est. 2019
[
[
[
We find your highest ROI use case.
Build it.
Prove it.
Then scale from there.
We find your highest ROI use case.
Build it.
Prove it.
Then scale from there.
We find your highest ROI use case.
Build it.
Prove it.
Then scale from there.
]
]
]
[>]
However you need us — assessment, build, team integration, or full execution — we align to your operation, your constraints, and your pace.
However you need us — assessment, build, team integration, or full execution — we align to your operation, your constraints, and your pace.
However you need us — assessment, build, team integration, or full execution — we align to your operation, your constraints, and your pace.


[how]
think big
clarity first
We start with the 18 month outcome, then reverse engineer the next 90 days. What decisions must get faster. What data has to be trusted. What governance, integration, and observability must be true so the first win can scale without a rebuild.
End-state operating model and architecture defined
Data, governance, and integration requirements mapped
90 day plan sequenced against KPI movement
clarity
Clarity is the foundation of everything we deliver.
01
—
02
—
03
—
04
—
05
think big
clarity first
We start with the 18 month outcome, then reverse engineer the next 90 days. What decisions must get faster. What data has to be trusted. What governance, integration, and observability must be true so the first win can scale without a rebuild.
End-state operating model and architecture defined
Data, governance, and integration requirements mapped
90 day plan sequenced against KPI movement
clarity
Clarity is the foundation of everything we deliver.
01
—
02
—
03
—
04
—
05
[where]
69,000 hrs returned to one enterprise team after we cut dashboard build time [from 72 hours to 4].
AI in production in 90 days with governance, monitoring, and owners assigned [not a pilot].
From prompts to workflow after we embedded AI directly into the tools teams use [built where the work happens].
69,000 hrs returned to one enterprise team after we cut dashboard build time [from 72 hours to 4].
AI in production in 90 days with governance, monitoring, and owners assigned [not a pilot].
From prompts to workflow after we embedded AI directly into the tools teams use [built where the work happens].
69,000 hrs returned to one enterprise team after we cut dashboard build time [from 72 hours to 4].
AI in production in 90 days with governance, monitoring, and owners assigned [not a pilot].
From prompts to workflow after we embedded AI directly into the tools teams use [built where the work happens].

“I’ve partnered with Upstart13 at two different companies. They understand how I work and what we need — and they respond to both. More importantly, they invest in their people, and it shows in how their teams show up for us. The outcomes speak for themselves, and I couldn’t be happier with the results.”
Mike Smith, Director, Client Solutions, INSIGHT2PROFIT
[>]
read [more]

“I’ve partnered with Upstart13 at two different companies. They understand how I work and what we need — and they respond to both. More importantly, they invest in their people, and it shows in how their teams show up for us. The outcomes speak for themselves, and I couldn’t be happier with the results.”
Mike Smith, Director, Client Solutions, INSIGHT2PROFIT
[>]
read [more]

“I’ve partnered with Upstart13 at two different companies. They understand how I work and what we need — and they respond to both. More importantly, they invest in their people, and it shows in how their teams show up for us. The outcomes speak for themselves, and I couldn’t be happier with the results.”
Mike Smith, Director, Client Solutions, INSIGHT2PROFIT
[>]
read [more]
[why]
Behind every idea are people. Curious, capable, committed.
They turn ambition into achievement. Because they give a sh*t.
Behind every idea are people. Curious, capable, committed.
They turn ambition into achievement. Because they give a sh*t.
we earn your business
[one quarter] at a time.
we earn your business
[one quarter] at a time.
we earn your business
[one quarter] at a time.

Rene
Solutions Architect

Diana
Delivery Lead

Pablo
Technical Lead

Nico
Head of Engineering

Flavia
Talent Lead

Ingrid
Senior Product Owner

Felipe
App Dev Leader

Orlando
Thinker

Rene
Solutions Architect

Diana
Delivery Lead

Pablo
Technical Lead

Nico
Head of Engineering

Flavia
Talent Lead

Ingrid
Senior Product Owner

Felipe
App Dev Leader

Orlando
Thinker
[>] Pick the
first win.
[>] Pick the
first win.
[>] Pick the
first win.
[>] Pick the
first win.
The market is full of mixed signals. The noise is constant — AI will save you, AI will sink you.
If your teams are spending time stitching systems together, chasing truth, or managing risk with spreadsheets — this is the reset.
The market is full of mixed signals. The noise is constant — AI will save you, AI will sink you.
If your teams are spending time stitching systems together, chasing truth, or managing risk with spreadsheets — this is the reset.
The market is full of mixed signals. The noise is constant — AI will save you, AI will sink you.
If your teams are spending time stitching systems together, chasing truth, or managing risk with spreadsheets — this is the reset.


[>]
find your [signal]
[>] Ship it in
a quarter.
[>] Ship it in
a quarter.
[up]lift
[up]grade
[up]level
[up]root
[up]scale
[up]skill


[>]