Founded 2019. Built around one [question].
Which cost on your P&L is worth taking out? We find it first, then build the software, data and AI that brings it down.
[ Why we exist ]
Technology should pay for itself.
Steve Russell spent nearly 30 years watching companies spend on technology that never paid them back. He started [up]start.13 with Nathan Winegardner and Jake Lee to work the other way around: find the cost first, then build what brings it down.
What you can expect.
Three things we'll put in writing.
01
Straight answers
If the numbers don't work, you hear it from us first.
02
We build inside what you run
Your systems stay. The change happens inside them.
03
Governed from day one
Security and governance go in from the first sprint, not at the end.
[ Why 13 ]
Our heritage.
Three Texans wanted change. They found it in Comuna 13. Once one of Medellín’s most isolated neighborhoods, it’s now connected to the city and known around the world for its creativity. The 13 stands for what we believe: where you start doesn’t decide where you can go.
2019
Founded
120+
Upstarters
18
Countries
Client range
Great Place to Work® Certified · Forbes America’s Best Startup Employers, 2 years
[ Results ]
Real stories. Real results.
69,000 hrs
returned to one enterprise team
↗
72h → 4h
on a single reporting cycle
↗
40–60%
faster reporting at Gladney Center for Adoption
↗
40%+
cost cut on an industrial AI platform, governance intact
↗
10×
more qualified prospects per rep, no added headcount
↗
90 days
from weekly incidents to near-zero downtime
↗
[ Leadership ]
Steve Russell
CEO and co-founder
Nearly 30 years in software. Before co-founding [up]start.13, Steve led the Patient Services and Operations Business Unit at CoverMyMeds (McKesson) and held senior leadership roles at a number of public companies. He has completed executive education in AI strategy at Harvard and Berkeley.
He built his career where technology meets business outcomes, and got tired of watching companies waste money and time on technology projects that never paid back. [up]start.13 is his answer: find the right use case, build it, prove it, then scale it with the right team. Not a roadmap. Working solutions.
Under his leadership, [up]start.13 has helped companies across manufacturing, distribution and healthcare turn technology spend into results that show up on the P&L. He was nominated for EY Entrepreneur of the Year.
Nathan Winegardner
Co-founder and VP of Solutions Consulting
[Bio coming soon]
Jake Lee
Co-founder
[Bio coming soon]
Sylvain Doré
Chief Delivery & Technology Officer
[Bio coming soon]
Nicolas Dorotte
VP of Product Engineering
[Bio coming soon]