Founded 2019. Built around one [question].
Which cost on your P&L is worth taking out? We're 120+ Upstarters across 18 countries, answering it with software, data and AI.
[ Why we exist ]
Technology should pay for itself.
Steve Russell spent nearly 30 years watching companies spend on technology that never paid them back. He started [up]start.13 with Nathan Winegardner and Jake Lee to work the other way around: find the cost first, then build what brings it down.
What you can expect.
Three things we'll put in writing.
01
Straight answers
If the numbers don't work, you hear it from us first.
02
We build inside what you run
Your systems stay. The change happens inside them.
03
Governed from day one
Security, access and audit trails ship with the first release.
[ Why 13 ]
Named after Comuna 13.
Comuna 13 in Medellín was once an isolated hillside neighborhood shaped by organized crime. Today it's connected to the city and known around the world for its creativity. The 13 stands for what we believe: where you start doesn't decide where you can go.
2019
Founded
120+
Upstarters
18
Countries
Microsoft
Clients from startups to
[ Results ]
Numbers with receipts.
Each one links to its case study.
69,000 hrs
returned to one enterprise team
↗
72h → 4h
on a single reporting cycle
↗
40–60%
faster reporting at Gladney Center for Adoption
↗
40%+
cost cut on an industrial AI platform, governance intact
↗
10×
more qualified prospects per rep, no added headcount
↗
90 days
from weekly incidents to near-zero downtime
↗
[ Leadership ]
Steve Russell
CEO and co-founder
Nearly 30 years in software. Before [up]start.13, he led Patient Services and Operations at CoverMyMeds (McKesson).
Great Place to Work® · Forbes America’s Best Startup Employers, 2 years