[up]start.13
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[work].
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[scale].
[scale].
[run].
[work].
[grow].
[scale].
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[what]
[>]
we are a
technology
company
est. 2019
[
we help companies achieve efficiency, growth, and a competitive advantage through AI and software—grounded in strategic clarity.
]
[what]
[>]
we are a
technology
company
est. 2019
[
we help companies achieve efficiency, growth, and a competitive advantage through AI and software—grounded in strategic clarity.
]
[>]
We step in where you need us most — whether that’s an assessment, building a solution, integrating a team, or standing up an entire function. However we engage, we align to your priorities and your pace.
[>]
[how]
[how]
[how]
[up]grade
engineered to connect
From legacy platforms to custom integrations, we make every system work together.
We streamline operations and remove friction so your teams can move faster and focus on what matters.because connection creates growth.
build[up]
move with intention
We solve the decision-heavy, high-friction work that slows teams down.
From forecasting to quality control, we build intelligence that acts, learns, and improves where it matters most.
because alignment creates momentum.
[up]lift
data as foundation
Data only works if your data works. We fix the parts that make it unreliable.
We connect scattered sources, build pipelines that clean and structure data automatically, and ship dashboards and reports people actually trust.
because precision builds performance.
[up]grade
engineered to connect
From legacy platforms to custom integrations, we make every system work together.
We streamline operations and remove friction so your teams can move faster and focus on what matters.because connection creates growth.
level[up]
measurable impact
We measure our results by their impact on your business — and your bottom line.
More revenue, lower costs, faster growth — everything we do must move the needle.
because profit matters
more than promises.[up]grade
engineered to connect
From legacy platforms to custom integrations, we make every system work together.
We streamline operations and remove friction so your teams can move faster and focus on what matters.because connection creates growth.
build[up]
move with intention
We solve the decision-heavy, high-friction work that slows teams down.
From forecasting to quality control, we build intelligence that acts, learns, and improves where it matters most.
because alignment creates momentum.
[up]lift
data as foundation
Data only works if your data works. We fix the parts that make it unreliable.
We connect scattered sources, build pipelines that clean and structure data automatically, and ship dashboards and reports people actually trust.
because precision builds performance.
[up]grade
engineered to connect
From legacy platforms to custom integrations, we make every system work together.
We streamline operations and remove friction so your teams can move faster and focus on what matters.because connection creates growth.
level[up]
measurable impact
We measure our results by their impact on your business — and your bottom line.
More revenue, lower costs, faster growth — everything we do must move the needle.
because profit matters
more than promises.[up]grade
engineered to connect
From legacy platforms to custom integrations, we make every system work together.
We streamline operations and remove friction so your teams can move faster and focus on what matters.because connection creates growth.
build[up]
move with intention
We solve the decision-heavy, high-friction work that slows teams down.
From forecasting to quality control, we build intelligence that acts, learns, and improves where it matters most.
because alignment creates momentum.
[up]lift
data as foundation
Data only works if your data works. We fix the parts that make it unreliable.
We connect scattered sources, build pipelines that clean and structure data automatically, and ship dashboards and reports people actually trust.
because precision builds performance.
[up]grade
engineered to connect
From legacy platforms to custom integrations, we make every system work together.
We streamline operations and remove friction so your teams can move faster and focus on what matters.because connection creates growth.
level[up]
measurable impact
We measure our results by their impact on your business — and your bottom line.
More revenue, lower costs, faster growth — everything we do must move the needle.
because profit matters
more than promises.[up]grade
engineered to connect
From legacy platforms to custom integrations, we make every system work together.
We streamline operations and remove friction so your teams can move faster and focus on what matters.because connection creates growth.
build[up]
move with intention
We solve the decision-heavy, high-friction work that slows teams down.
From forecasting to quality control, we build intelligence that acts, learns, and improves where it matters most.
because alignment creates momentum.
[up]lift
data as foundation
Data only works if your data works. We fix the parts that make it unreliable.
We connect scattered sources, build pipelines that clean and structure data automatically, and ship dashboards and reports people actually trust.
because precision builds performance.
[up]grade
engineered to connect
From legacy platforms to custom integrations, we make every system work together.
We streamline operations and remove friction so your teams can move faster and focus on what matters.because connection creates growth.
level[up]
measurable impact
We measure our results by their impact on your business — and your bottom line.
More revenue, lower costs, faster growth — everything we do must move the needle.
because profit matters
more than promises.
[up]start.13
end-to-end strategy
We start close to the business problem — asking what’s real,
what’s needed, and what’s worth building.
Our process is straight-forward: Assess → Quick Win → Scale.
A clear path that proves ROI before you expand.because traction begins with clarity.
build[up]
move with intention
We solve the decision-heavy, high-friction work that slows teams down.
From forecasting to quality control, we build intelligence that acts,
learns, and improves where it matters most.because alignment creates momentum.
[up]lift
data as foundation
Data only works if your data works. We fix the parts that make it unreliable.
We connect scattered sources, build pipelines that clean and structure data automatically, and ship dashboards and reports people actually trust.
because precision builds performance.
[up]grade
engineered to connect
From legacy platforms to custom integrations, we make every system work together.
We streamline operations and remove friction so your teams can move faster and focus on what matters.because connection creates growth.
level[up]
measurable impact
We measure our results by their impact on your business — and your bottom line.
More revenue, lower costs, faster growth — everything we do must move the needle.
because profit matters
more than promises.[up]start.13
end-to-end strategy
We start close to the business problem — asking what’s real,
what’s needed, and what’s worth building.
Our process is straight-forward: Assess → Quick Win → Scale.
A clear path that proves ROI before you expand.because traction begins with clarity.
build[up]
move with intention
We solve the decision-heavy, high-friction work that slows teams down.
From forecasting to quality control, we build intelligence that acts,
learns, and improves where it matters most.because alignment creates momentum.
[up]lift
data as foundation
Data only works if your data works. We fix the parts that make it unreliable.
We connect scattered sources, build pipelines that clean and structure data automatically, and ship dashboards and reports people actually trust.
because precision builds performance.
[up]grade
engineered to connect
From legacy platforms to custom integrations, we make every system work together.
We streamline operations and remove friction so your teams can move faster and focus on what matters.because connection creates growth.
level[up]
measurable impact
We measure our results by their impact on your business — and your bottom line.
More revenue, lower costs, faster growth — everything we do must move the needle.
because profit matters
more than promises.[up]start.13
end-to-end strategy
We start close to the business problem — asking what’s real,
what’s needed, and what’s worth building.
Our process is straight-forward: Assess → Quick Win → Scale.
A clear path that proves ROI before you expand.because traction begins with clarity.
build[up]
move with intention
We solve the decision-heavy, high-friction work that slows teams down.
From forecasting to quality control, we build intelligence that acts,
learns, and improves where it matters most.because alignment creates momentum.
[up]lift
data as foundation
Data only works if your data works. We fix the parts that make it unreliable.
We connect scattered sources, build pipelines that clean and structure data automatically, and ship dashboards and reports people actually trust.
because precision builds performance.
[up]grade
engineered to connect
From legacy platforms to custom integrations, we make every system work together.
We streamline operations and remove friction so your teams can move faster and focus on what matters.because connection creates growth.
level[up]
measurable impact
We measure our results by their impact on your business — and your bottom line.
More revenue, lower costs, faster growth — everything we do must move the needle.
because profit matters
more than promises.[up]start.13
end-to-end strategy
We start close to the business problem — asking what’s real,
what’s needed, and what’s worth building.
Our process is straight-forward: Assess → Quick Win → Scale.
A clear path that proves ROI before you expand.because traction begins with clarity.
build[up]
move with intention
We solve the decision-heavy, high-friction work that slows teams down.
From forecasting to quality control, we build intelligence that acts,
learns, and improves where it matters most.because alignment creates momentum.
[up]lift
data as foundation
Data only works if your data works. We fix the parts that make it unreliable.
We connect scattered sources, build pipelines that clean and structure data automatically, and ship dashboards and reports people actually trust.
because precision builds performance.
[up]grade
engineered to connect
From legacy platforms to custom integrations, we make every system work together.
We streamline operations and remove friction so your teams can move faster and focus on what matters.because connection creates growth.
level[up]
measurable impact
We measure our results by their impact on your business — and your bottom line.
More revenue, lower costs, faster growth — everything we do must move the needle.
because profit matters
more than promises.
[how]
[how]
[up]start.13
end-to-end strategy
Our strategy starts by getting close to the business problem — asking what's real, what's needed, and what's worth doing.
Wherever you are, we meet you there — with presence, not pressure.
because traction always begins with clarity.
[up]start.13
end-to-end strategy
Our strategy starts by getting close to the business problem — asking what's real, what's needed, and what's worth doing.
Wherever you are, we meet you there — with presence, not pressure.
because traction always begins with clarity.
build[up]
move with intention
Combining technology with experience, we shape the path forward.
From software to data, intelligent solutions to AI-native teams — we design our approach to fit your reality.
because alignment drives action.
build[up]
move with intention
Combining technology with experience, we shape the path forward.
From software to data, intelligent solutions to AI-native teams — we design our approach to fit your reality.
because alignment drives action.
[up]lift
measurable impact
We measure our results by their impact on your business — and your bottom line.
More revenue, lower costs, faster growth — everything we do must move the needle.
because profit matters more than promises.
[up]lift
measurable impact
We measure our results by their impact on your business — and your bottom line.
More revenue, lower costs, faster growth — everything we do must move the needle.
because profit matters more than promises.
[why]
who we are
[shapes]
what we do.
Behind every idea are people. Curious, capable, committed.
They turn ambition into achievement. Because they give a sh*t.
Behind every idea are people. Curious, capable, committed. They turn ambition into achievement. Because they give a sh*t.
Behind every idea are people. Curious, capable, committed. They turn ambition into achievement. Because they give a sh*t.
Behind every idea are people. Curious, capable, committed. They turn ambition into achievement. Because they give a sh*t.
Rene
Solutions Architect
Diana
Delivery Lead
Pablo
Technical Lead
Nico
Head of Engineering
Flavia
Talent Lead
Ingrid
Senior Product Owner
Felipe
App Dev Leader
Orlando
Thinker
Rene
Solutions Architect
Diana
Delivery Lead
Pablo
Technical Lead
Nico
Head of Engineering
Flavia
Talent Lead
Ingrid
Senior Product Owner
Felipe
App Dev Leader
Orlando
Thinker
Rene
Solutions Architect
Pablo
Technical Lead
Nico
Head of Engineering
Flavia
Talent Lead
Diana
Delivery Lead
Ingrid
Senior
Product Owner
Felipe
App Dev Leader
Orlando
Thinker
[where]
We work with blood donors, home sellers, car dealers, marketers, oil cleaners, methane detectors, soldiers, pharmacists, parents, leaders, executives, frontlines, wellnessers, giddyupers, transcenders, podcasters, narrators, microsofters, manufacturers, and more.
click
[
]
more to come […]
“I’ve partnered with Upstart13 at two different companies. They understand how I work and what we need — and they respond to both. More importantly, they invest in their people, and it shows in how their teams show up for us. The outcomes speak for themselves, and I couldn’t be happier with the results.”
Mike Smith, Director, Client Solutions, INSIGHT2PROFIT
more to come […]
“I’ve partnered with Upstart13 at two different companies. They understand how I work and what we need — and they respond to both. More importantly, they invest in their people, and it shows in how their teams show up for us. The outcomes speak for themselves, and I couldn’t be happier with the results.”
Mike Smith, Director, Client Solutions, INSIGHT2PROFIT
click
[
]
more to come […]
“I’ve partnered with Upstart13 at two different companies. They understand how I work and what we need — and they respond to both. More importantly, they invest in their people, and it shows in how their teams show up for us. The outcomes speak for themselves, and I couldn’t be happier with the results.”
Mike Smith, Director, Client Solutions, INSIGHT2PROFIT
>damned
if you do.
The market is full of mixed signals. The noise is constant — AI will save you, AI will sink you.
We cut through the contradiction, find the signal in the noise, and make sure every action generates value.
[>]
find your [signal]
damned
if you don’t.
[up]lift
[up]grade
[up]level
[up]root
[up]scale
[up]skill
[>]