Having debuted as an official selection at the 2021 Tribeca Film Festival, the three friends turned Founders had experienced firsthand the challenges creators and listeners faced in the world of audio Fiction. Determined to change that narrative, they embarked on a journey with Upstart to build a Podcast application specifically for Fiction that would reshape the experience of content creation, attribution, discovery, and the listening experience. With a lean mindset, we forged a path to an MVP that would allow them to launch into the market, drive initial user adoption with their loyal fanbase, validate early assumptions relating to content, distribution, and monetization as well as demonstrating traction to investors for follow-on investment. Well down the road, the app is available on the Apple App Store and Google Play Store, and adoption is quickly rising. While still being written, this story is one that most certainly will be heard!