Project Transcend was born with a go to market strategy that only needed an alpha for immediate investor traction. Matt was paying New York prices to make it happen, but he wasn’t getting results. Delays became the norm, and in the end, Matt pulled the plug. He held onto his dream, but he needed someone to pick up on the promise of what he had been sold in terms of app development, someone that could deliver the quality outcomes for significantly less cash. The question he was asking - if he had one more shot, was Upstart 13 the right bet? Turns out we were. We breathed new life into the form we found, and we built and launched the app we all bought into when we first heard Matt’s vision and passion. And in full transparency, it was not always easy, and we had some growing pains as we pushed forward. But Matt doubled down, and Upstart kept fighting for Matt and despite the momentary turbulence we rebounded to make good on our name, and Matt’s trust. Launched, growing and driving on new investment, Project Transcend is redefining what a social media platform should be.